Expanding the Horizon of Tracking in Colombia with Jimi IoT
Industry: Vehicle/Asset/ Personnel Tracking
Product: PB703/PB704
Summary:
This Colombian company built its reputation on reliable vehicle recovery, working closely with local authorities to ensure stolen cars were swiftly found. Yet, while their operations were efficient and their team dynamic, they realized that focusing solely on vehicles limited growth and missed broader opportunities.
Jimi IoT introduced the TAG tracking solution. Compact, durable, and globally connected, it allowed the company to extend protection beyond cars. Early pilots tracking parcels, children’s backpacks, and pets quickly proved the value of extending their services. With TAGs integrated into everyday life, the company could offer customers peace of mind and create entirely new service lines.
The results spoke for themselves:
- 25% increase in customer engagement within three months
- 15% growth in overall sales from TAG-based services
- Customers gained peace of mind with real-time tracking for people, pets, and valuables
- Business expanded beyond vehicle recovery, laying the foundation for a future connected ecosystem.
The Challenges：Can We Protect More Than Just Cars?
Bogotá, late evening. Neon lights flicker on rain-slick streets as a stolen sedan slips into the traffic. In the control room miles away, eyes lock onto a pulsing dot as it cuts across the digital map. The chatter of keyboards mixes with police radio static.
Then suddenly, the dot freezes in place.
Minutes later, word comes in: the vehicle has been found.
Relief ripples through the room. Someone kicks back in their chair, another cracks open a soda can, the fizz loud in the quiet space. Juan smirks as he pushes his glasses up:
“Keep this up, and soon we’ll know Bogotá’s streets better than the taxi drivers.”
Laughter breaks out, light and unforced. This was their rhythm, catching cars, teaming up with police, and bringing relief to anxious owners.
Yet even amid the celebration, leadership could see the bigger picture: vehicle recovery, vital as it was, couldn’t define the company forever.
"Our strategy had to expand," Ana, the head of technology, reflects. "Cars were just the beginning. We needed solutions that could protect everything that mattered: people, assets, goods in motion. That’s where the future was."
Around them, opportunities were calling. Logistics companies wanted real-time parcel visibility. Families wanted discreet ways to protect valuables. Security providers dreamed of lightweight devices to safeguard staff.
A longtime logistics partner put it bluntly: “If you can track more than cars, you’ll own the future.”
The challenge was clear: to take their hard-won reputation and evolve into something greater.
The Solution: Tracking Anything, Anywhere with TAG
That turning point came when they encountered Jimi IoT’s TAG tracking solution.
At first, it was curiosity. The idea was fresh: a device small enough to slip into a pocket, powerful enough to connect globally without the SIM card, durable enough to last months. But could it really work in the messy, unpredictable reality of everyday life?
"We liked the idea immediately. It was new, exciting, but we had to see it ourselves," Ana recalls.
So the tests began. A PB703 was tucked into a package headed for another city. A PB704 found its place in a schoolboy’s backpack. Another fastened to the collar of Paco, a mischievous Labrador with a habit of sneaking off down the block.
Day by day, the results spoke louder than any presentation. The logistics company followed the package from city to city. Parents received instant alerts when their child arrived safely at school. Paco’s late-night adventures were no longer a mystery.
Carlos laughs: "Honestly, Paco was the real deal-breaker. If we could track that dog, we could track anything."
Piece by piece, trust grew. What began as curiosity became conviction. The company advanced from pilots to full adoption, placing orders for 2,200 PB703 and 2,300 PB704 to launch their new line of services.
“It wasn’t just a device,” Ana explains. “It was the key to unlocking an entirely new business.”
The Results: Turning Tracking into a Business Unlock
In Colombia, the company’s journey with Jimi IoT TAGs had quietly begun to reshape people’s daily life. Within three months, this new line sparked a 25% jump in customer engagement and lifted overall sales by 15%. Behind these numbers were countless little stories, moments where people felt the difference firsthand.
In the city streets, Students tucked the TAGs into their backpacks. One mother said, “Seeing my daughter leave school and get home safely—it’s a peace of mind I didn’t realize I was missing.” Young professionals relied on TAGs for their laptops and work bags, breathing easier through busy days.
Travelers embraced a new sense of freedom. “My luggage moves with me, even when I can’t,” a frequent commuter shared. Pet owners, too, found comfort: “If Max wanders off in the park, I can locate him within minutes. It’s like a safety net for our little explorers.”
Within the company, the impact was just as palpable. The product manager noted, “We started this as a small pilot, but the feedback was immediate. People aren’t just using TAGs. They’re discovering a new sense of control over their day-to-day lives.” The head of operations added, “Seeing the data alongside these stories confirmed it: we’re onto something bigger. It’s not just about tracking items; it’s about connecting people to what matters most.”
“Every time we hear a story about someone finding peace of mind or a lost item safely returned, it reminds us why we started,” the CEO reflected. “Our goal is to keep building that sense of reassurance into everyday life.”
Even the company’s fleet partners experimented with TAGs, applying them to select high-value deliveries. “It’s a subtle addition, but it complements our existing tracking system perfectly,” one fleet coordinator explained.
Encouraged by positive experiences and steady growth, the company began envisioning the next step: deeper collaboration with Jimi IoT, exploring custom features tailored to user needs, and extending TAGs into new applications. What began as a modest expansion had evolved into an essential part of the company’s vision for a smarter, more connected everyday life.
Be Bold. Innovate. Protect.
Innovation rarely begins with certainty. It starts with a simple question: What if we could do more and help people safeguard what they truly value?
For this Colombian company, the answer meant stepping beyond their usual business. They saw a chance not just to grow, but to protect the people and things that matter most, and they went for it.
Jimi IoT was proud to walk alongside them as a trusted partner, offering support and tools along the way.
In the end, this story is about more than devices. It’s about curiosity, courage, and the drive to care for what others hold dear.
"The future belongs to the bold," the CEO says simply. "We just chose to be bold together."